Directed consulting for the redesign of the USL Home page to increase visibility of league teams & increase sales of tickets.

Reduced clicks and support tickets by 33% by improving Teams navigation, visual hierarchy, and applying heuristics.

Projected to reduce churn by consolidating 3 key features in Teams, helping 35+ million parents access key tasks efficiently.

Decreased clicks from 4 to 1-2, simplifying multi-level admin settings in SM by leading an OOUX workshop & applying heuristics.

Expanded design system by standardizing destructive action dialogs, ensuring consistency across 4+ dialog use cases.

Improved trust & reduced potential user errors by applying recognition-over-recall heuristics & action-forward language.

Spearheaded 0-1 design for Hibiscus, a multi-platform portal that powered our hackathon event, by leading 7 designers.

Scaled & streamlined the event for 400+ participants and 4 different user groups by integrating 4 new Hibiscus pages.

Increased efficiency for tracking hacker attendance & points, locating minievents, and supporting sponsor recruitment by 80%.

Created a 3-pod system to collaborate with engineers and PMs; presented progress demos to the club bi-weekly.

Developed 2 design systems, producing 50+ reusable UI components to ensure consistency and scalability across Hibiscus.

Conducted desk & field research, interviewed 20+ news stakeholders & analyzed social media data to identify pain points, audience engagement trends, and propose solutions to increase engagement with USC students.

Presented semester-long research findings to ATVN exec board; created focus group moderator guide to pilot future research.

Reported & produced 20+ multimedia stories using Adobe Premiere Pro and storytelling techniques; conducted research & interviews, and applied journalistic standards under tight deadlines.

Led end-to-end design of a hidden-gem discovery app using Lean UX; directed 90% of visual design & component prototyping.

Facilitated 30+ user interviews and iterative usability testing; synthesized user research to wireframes and hi-fi prototypes.

Incorporated insights to shift core features and refine the experience toward more intuitive, spontaneous discovery for travelers.