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MYSE Teams — Helping parents stay informed with their child’s sports season and reducing churn
Project Summary

For my UX internship @ NBCU SportsEngine, I redesigned MYSE Teams into a homebase where 35+ million parents can access key team insights. I simplified nav, clarified hierarchy, and added engagement widgets for key tasks — 33% fewer clicks in prototype tests.

Role
UX/UI Design Intern
TEAM
Me
Cat (mentor)
Chris (senior designer)
1 Engineer
Scope
Teams dashboard redesign
Time
6 weeks
Constraints
Tight timeline, late pivot
TOOLS
Figma
Qualtrics
Platform
Web

*I led project, Cat and Chris provided feedback throughout :)

Company Overview
A youth sports management platform that streamlines administration for coaches, parents, athletes, and administrators.
What is MYSE Teams
Personalized portal where parents manage their kids’ profiles, schedules, team memberships, ect. I redesigned the Teams page within MYSE!

Parents are constantly juggling the demands of work, home, and their children's busy schedules.

Children in sports add 3.5+ hours daily of extra load for parents. They don’t have time to scramble for team info/updates from coaches.

This everyday friction sets the stage for deeper issues within the Teams experience.

Problem

Parents struggled to find schedules, rosters, and updates quickly across multiple pages. This inconsistency led to confusion and missed details during busy sports weeks.

Old MySE Teams page offered no real utility

The original Teams page provided only basic team names and rosters, with no real utility or visual hierarchy.

  • Key info like schedules, messages, and game updates lived across multiple sections and redirects— some even outside the product.
  • For parents, this meant wasting time navigating.

For SportsEngine — used by over 35 million users — this signals a gap in the product’s core promise: to simplify youth sports management.

Who's Impacted?

Parents of youth sports athletes.

Success looks like

A central hub to help parents stay on top of their kids’ teams quickly and surfaces the top tasks in one place!

  • Find key tasks in ≤2 clicks — streamline team management + reduce navigation friction.
  • Highlight important updates at a glance.
  • Create an engaging and visually structured experience parents could rely on.
MYSE Teams

Team Dashboards

  • Easily manage all teams and parse through quick overviews of today's events, new messages, game summaries, and today's weather.

Team Details

  • Explore deeper team details like schedules, rosters, and game results.

Integrated Features

  • New integrated features like full team schedule (designed by Macie), RSVP (designed by me), team-specific chat (me) and alerts to notify about upcoming payments or canceled events.

Impact

Achieved 33% fewer clicks to key info

Simplified how parents get things done across common tasks.

Reduced cognitive load by restructuring info into 2 focused views

And by using lightweight summaries within Team dashboards.

Clearer hierarchy projected to reduce confusion-driven support tickets

Redesign directly addressed top survey pain points.

Ready for mobile scale (future-proofing)

Thanks to modular layout.

My Role and Responsibilities
Collaborated with 2 designers (for feedback), 1 PM, 1 engineer; weekly design crits; async handoff in Figma.
  • Analyzed survey data and user feedback to prioritize core user tasks (schedules, messages, rosters)
  • Mapped existing user flows and information architecture to identify fragmentation (e.g. redirect to “Team Center”)
  • Refined designs via feedback loops with mentor and senior designers, iterating on readability, hierarchy, and mobile scalability.
  • Executed a design pivot under time pressure: shifted from accordion-heavy layout to a cleaner dashboard structure.
  • Worked with existing design system components (e.g., event/calendar widgets) to maintain consistency with platform.
  • Defined logic for team–organization sorting, active vs past teams, and prioritization of “fan teams.”
The Journey

Parents can’t easily access rosters, schedules, or messages — feedback from mixed-methods Qualtrics survey

Using our 2023 Qualtrics survey with 4,775 respondants — combining multiple-choice and open-ended questions to assess ease of use and identify pain point — I uncovered:

68%
rated the Teams design as visually “unappealing” or “boring.”
54%
wanted faster access to key info, highlighting pain points around navigation.
Top user tasks unavailable
47% of parents said their 1st priority was managing teams, schedules, or messages — those tasks weren’t visible on entry.

Impact

Poor user sentiment
Distrust in our product to accomplish their user goals (user interviews).
Parent 1: "I have trouble navigating this site, I can’t find team events and important updates quickly I have to look everywhere."
Low retention
Users threaten to cancel subscriptions.
Parent 2: "I am pulling out of SportsEngine at the end of my first year subscription because of how bad it is. Keeping track of team updates is overwhelming. And support sucks."
4 key moves

1. Eliminated external Team Center portal to simplify navigation + keep users in the same context

Old Teams

User flow of navigating from old MYSE to Team Center

Key Insights:

  • Parents were redirected to external "Team Center" portal in order to access team specific details. Led to a confusing/fragmented experience with unnecessary clicking.
  • Impossible for a first time user to figure out how to get back to MYSE from Team Center.
  • Removing Team Center was approved! Engineers validated feasibility!

2. Exploring accordion cards that instantly reveal key features for each team in one context

With Team Center out of the way, users could manage all team info directly through an expandable dashboard experience within MYSE Teams. At this stage, I also saw a sharp reduction in clicks paths, which validated this direction.

Accordion layout iteration

Qualtrics survey helped prioritize visual hierarchy and key tasks

Prioritize visual structure
A clearer layout and stronger visual hierarchy would help communicate all that Teams has to offer — as opposed to bare Teams page.
Focus the redesign around key tasks
Planned the next phase of design around key user actions: checking schedules, communicating w/ team, and managing households — all surfaced more clearly and accessibly.

I explored 2 early layout concepts for teams page

Early accordion layout
Long accordion cards — aligned with survey needs the most!
More horizontal space to display richer team details.
Faster access/view of core actions.
Could assess whether grouping each team’s content behind a single interaction = easier to navigate between teams.
Card-based dashboards:
  • More compact view > good for mobile bc of flexibility.
  • Distinct sections > easy for users to quickly scan.
  • Compact cards in this case was too limiting for its potential.
Card-based layout

I borrowed patterns from sports apps to inform team layouts

Card-based inspiration
Accordion inspiration
  • Cards are most common layout for displaying team/group info, but were too limiting for MYSE Teams.

This was looking to be the new Teams Page after continued positive feedback from the team!

3. Pivoting under pressure to reduce cognitive load —  iterating to improve readability, priority, and future mobile scalability

Challenge

Two days before my internship ended, senior designer Chris expressed important concerns that the ”accordion layout isn't quite working for a dashboard but are close to what a team page could be.”

I had less than 48 hours to figure out an alternative solution

While anticipating a workshop meeting with Chris, I ran a deeper analysis to understand the issue.

I deeply examined:

Feature density
How much information is packed into a single view.
Efficiency
How fast but more so how easy is it for a parent to find info.
If we map the context below to see where users have to look to find information, we can see how cluttered & difficult it feels to parse this all in one place.
Who (team members, roles)
What (messages, events, tasks)
When (dates, schedules)
Where (locations, assignments)
Actions (buttons, controls)
Subtext (extra details/context)

Does it hit goals?

Feature density — High
A lot of information is packed into a single view. Feels heavy without any visual breaks.
Efficiency: Information is not easy to parse
No uniformity > poor scanning and cognitive overload. Multiple things competing for attention + more collapsable teams at the bottom.
Feels clean/simple
Cluttered/squished with accordion functionality > poor scalability. Teams and team info buried on mobile > excessive scrolling.

Chris agreed that with the extensive content per team, more breathing room was necessary. The accordions were too crammy.

Brainstorming a more modular dashboard layout:

Inspiration
User flow of navigating from old MYSE to Team Center
  • This analysis + chris' feedback informed my pivot to a more modular/bento dashboard layout.

  • Prioritized clean information summaries upfront (unread messages, match results) in form of widgets.

  • Validated feasibility for engineers by working with Chris and utilizing existing layout patterns that already existed in the design system > introduced uniformity.

Validating final design: simplifying the dashboard structure to reduce cognitive load.

Splitting Teams into 2 screens: Team Dashboards (concise overview) + Team Details (in-depth view).

Does it hit goals?

Feature density — Low
Info is more spread out — divided bt/w 2 screens.
Efficiency: Information is easy to parse
According to entire design team, easier to scan and jump to the right team/section faster bc of uniformity.
Feels clean/simple
Key actions r visible without overwhelming that first view. Modular design also makes it easier for devs to maintain.
Feature density — Low
Info is more spread out — divided bt/w 2 screens.
Efficiency: Information is easy to parse
According to entire design team, easier to scan and jump to the right team/section faster bc of uniformity.
Feels clean/simple
Key actions r visible without overwhelming that first view. Modular design also makes it easier for devs to maintain.

4. Enhancing engagement — final modular design

Designed quick-access widgets (chat, alerts, wins) to maintain user motivation and reduce task friction.

Team Dashboards page:

User flow from old MYSE to Team Center
  • Quick-access widgets for (# of events,, # of unread messages, roster).

  • Some widgets are interactive, allowing users to dive into more info quickly (e.g. clicking new messages opens up a full page panel of that team’s chat.

  • Lightweight summaries reduce cognitive load up front when users scan all teams.

Team Details page:

  • Left messages as a # count to reduce load; messages aren't interactive on this page either.

  • Recent games + game overview widgets fun addition. Relevant for parents invested in team activities.

  • Weather component > poor weather is main reason for cancelling/rescheduling events. Ideally would've tested.

Parents can access key team information in fewer interaction steps compared to the legacy layout

Viewing roster takes:
Old Design — 2 clicks
Now Design — 1 click
Schedule:
Old — 2-4 clicks
New — 1-2 clicks (progressive disclosure)
Chat:
Old — 2-4 clicks
New — 1-2 clicks (progressive disclosure)

Previously, teams were sorted oldest-to-newest — frustrating parents that managed multiple active teams

I defined logic for team–organization sorting in Teams page — active vs past teams, and prioritization of “fan teams”

On average, an account owner will have about 5 teams and 1.5 organizations.

New Structure:

Team logic
  • Active teams and past teams were separated into tabs

  • Organizations were sorted alphabetically, but overridden by recency when a new team was registered

  • "Fan teams" (teams you're just following) are deprioritized compared to the user's own teams

Feedback from Team

  • Recent match results and a pie chart game overview is a fun addition that makes dashboards more dynamic and engaging.

  • By using numbers to summarize events, messages, and members, the interface remained clean and simple, preventing information overload.

Full Interaction Design

The blue text links out to the full page panels that displays a comprehensive view of both the team schedule and chat.

Final Teams nav flow — parents will remain in the same context when accessing team info (no more external portal)

Fewer redirects and clearer entry points to key information!

How I would test impact if I had more time
Time ran out to test this version with live users, but this final design is a viable solution and addressed the main user pain points because:
  • Collective team feedback and approval.
  • The cognitive load heuristic analysis improved IA and visual hierarchy,
  • Parents can finally access key tasks quickly and efficiently (I removed need for external movement to different portal), with progressive disclosure to reduce overwhelm.

Future validation — if I had more time:

  • Track support tickets pre- vs post-launch to gauge usability impact.
  • Monitor engagement metrics (message open rates, time on page, repeat visits) to assess feature adoption.
  • Time-on-task and task success rates for common parent workflows (e.g., checking schedules, reading messages).
  • Gather feedback from multi-team parents to gauge efficiency across dashboards
Competitor vs. My Design

Where competitors rely on nested menus, MYSE exposes the top tasks on entry with modular and dynamic design.

Awesome Team teams page

MYSE reveals top tasks at a glance with modular, dynamic design

New Team Dashboards page
New Team Details page
MYSE Teams — A dynamic home base parents can trust

Teams Page

The Team Page provides an at-a-glance overview of all teams, displayed through visually engaging dashboards. Each card previews essential information – unread messages, staff and player counts, team metrics and recent match results – giving users a quick summary of team activity.

Team Details Page

View team details for a breakdown of game stats, recent matches, upcoming events and a team roster. Parents can also engage with a chat, access a full team schedule, review important updates, and view weather conditions.

Impact

Achieved 33% fewer clicks to key info

Simplified how parents get things done across common tasks.

Reduced cognitive load by restructuring info into 2 focused views

And by using lightweight summaries within Team dashboards.

Clearer hierarchy projected to reduce confusion-driven support tickets

Redesign directly addressed top survey pain points.

Ready for mobile scale (future-proofing)

Thanks to modular layout.

Lessons I’ll carry forward
This project taught me that simplicity is strategy. Clear navigation and fast iteration not only improved usability but strengthened trust with real parents using the platform. It’s a reminder that great UX isn’t about more features — it’s about less friction.
Be married to nothing — even late in the process
Late pivots happen; pairing heuristics with quick experiments helped me justify decisions with confidence.
Always connect decisions back to real people
Keep the design grounded in human needs, not just feature checklists. Cognitive load and poor visual hierarchy make or breaks a design.
Future improvements
Continue iterating on the opening Team Page
Messages, schedules, and rosters are summarized as numbers compared to Recent Matches and Game Overview to reduce cognitive load and increase scannability. If I had more time, I would test whether expanding those widget for those three categories would improve the experience, or truly make it more chaotic.
TL;DR (Too long; didn’t Read)
✅ Redesigned the MYSE Teams page to streamline team management and drive engagement.
✅ Reduced click paths by 33% through simplified navigation.
✅ Pivoted late-stage to a cleaner, modular dashboard-based approach.
✅ Strengthened both the parent experience and business goals.
Be a part of my journey!

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